Klaviyo Data Science Podcast EP 20 | Making the right (customer) call
Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…
Customer research: your secret weapon
You can study as much mathematical theory, invent as sophisticated a machine learning model, or write as clean production-ready code as you want — if you don’t make sure you’re solving the right problems to begin with, all that effort could be for nothing. It’s not a topic you learn about in most data science coursework, but understanding your end customer is a crucial part of being an effective data scientist. We spend this whole episode describing why and how to do great customer research. Topics include:
- Why customer research is such a big deal in the first place
- How talking with customers can drastically change your thinking
- How to run the perfect customer call
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About Klaviyo
Klaviyo empowers creators to own their own destiny and helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, SMS, Facebook, and Instagram marketing. Interested in joining us? We’re always looking for great people to join our team.
Who’s who
- Michael Lawson, Senior Data Scientist
- Aditya Peshin, Machine Learning Engineer
- Anthony Wong, Senior Design Researcher
- Carola Leiva, Product Manager
- Ken Kehoe, Product Manager
- Sarah Fathelbab, Product Designer
Edited by: Michael Lawson
Logo by: Griffin Drigotas, Ally Hangartner from Klaviyo Design
